Sign up to the Nanokeratin System newsletter

Sign up to the Nanokeratin System newsletter to hear more about future products, services, events and general brand information.


Sign up to receive s from Nanokeratin system

The man behind the brand

Amir Segev – the man behind the brand

The founder of "Nanokeratin system" and the person behind its success is Amir Segev, a former successful hairdresser entrepreneur and an acknowledged developer of industry changing hair dyeing techniques.

Along the years Amir has industrialized some of the most innovative hair coloring practices. As part of his worldwide activities, Amir has developed a revolutionary hair coloring technique based on pigments calculation and adaptation of the different hair colors. This technique has changed the way hair dressers are approaching hair dyeing today and is thought to be a breakthrough in this area. 

As the company founder, Amir has set "innovation" as the key to acquiring solutions, in developing and producing products, packaging designs, practicable hairdresser working tools and workspace.

Amir's track record in premium hair treatment world:

  •      Developer of the groundbreaking patented hair coloring technique based on pigments calculation and adaptation- the revolutionary product was sold to the well-known "Wella" company and serves as an integral part of its hair dyeing products line since then. 
  •      A leading member of the "Koleston" development and marketing team. 
  •      Development and training of specialized workshops for thousands of hair dressers.
  •      Author of a special guide book about pigments calculation and adaptation in hair coloring procedures.
  •      Designer of world known hair dressing posters.
  •      1994 - Winner of the innovation Oscar in hair styling from the famous "Intercoiffure" magazine. The reward reflected his world-shattering hair cutting and dyeing techniques. 
  •      2004 - Rewarded as one of the most innovative hair dressers in the world by "people stop".  

Along his lengthy career, Amir has worked with worldwide leading companies as Wella, Creo and L'Oreal, harnessing his talent and knowledge in favor of innovation and initialization of industry changing techniques.

Bio-mimicry: healthy and beautiful hair the natural way

Today, Amir is the founder , Chairman, President and Chief Executive Officer of "Nanokeratin system", a professional hair care blends and at the forefront of hair technology.

"Nanokeratin System" has created a patented scientifically   proven micro size molecular hair repair and enhancement system named bio-mimicry. The ongoing research and development of unique and advanced formulas are inspired by the power of nature. The revolutionary patented technology is enhanced with biomimetic ingredients that emulate natural hair process, offering healthy hair- the natural way.

BeFri hair brush: the next generation of hair brushing products is here

As part of his innovative developments, Amir has developed the BeFri hair brush. This state-of-the-art product is a professional brush that brings immediate hair relief. Based on revolutionary patented technology, BeFri features a unique Kinematic structure with eight free-moving arms that glide through the hair and smooth it out.




Thank you
for signing up to Nanokeratin System’s professional
log in section.

Please check your email address to activate your account.

REVEAL Your Treatment


RE-START Your Hair at a Click.

Imagine what your hair could be like… Let us pamper you with a free personal hair consultation, to begin your hair RE-VOLUTION right now.

Get Started

How would you describe your hair?

Natural untreated hair
Coloured/Tinted Hair
Sensitized/Chemically treated hair

Has your hair undergone any of the following treatments?

Brazilian straightening
Japanese straightening
Permanent straightening
Permanent wave
Frequent blow-drying or flat iron
No, my hair hasn't undergone any kind of treatment.
Back Next

What is your hair condition?

Highly damaged due to various treatments
Moderately damaged due to environmental elements and detrimental materials (UV rays, chlorine, salt water)
Moderately damaged due to frequent blow-drying or flat iron use
Back Next

What HAIR BENEFITS would you like to achieve?

I want to RE-START my hair condition, and RE-PAIR heavy age induced by chemical treatments.
I want to RE-JUVENATE my hair tint, texture, and condition.
I want to RE-CHARGE my natural hair with health and energy.
Back Next


Your Hair RE-START process has begun.Your personal diagnosis:

Environmental factors have damaged your hair, possibly burning the fragile proteins in your hair, leaving it uncontrollable, frizzy and lifeless. Your hair needs a RE-VIVAL that will infuse it with energy and RE-NEW its cells. We have formulated a solution perfectly matched to your hair needs:



Your Hair RE-START process has begun.Your personal diagnosis:

Colour treatments have caused your hair to absorb harmful substances, affecting its strength and appearance, while daily hair products may have led to a gradual fading of your tint. Your hair must be professionally RE-STRENGTHENED and protected from environmental toxins, and its colouring must be RE-JUVENATED. We have formulated a solution perfectly matched to your hair needs:



Your Hair RE-START process has begun.Your personal diagnosis:

Chemical treatments have made your hair susceptible to damaging environmental elements, increasing breakage and dehydration. What your hair needs is increased moisture, protection and professional RE-HABILITATION. We have formulated a solution perfectly matched to your hair needs: